The 2 Best Market Tours in San Francisco

1.San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market

★★★★★★★★★★4.5 · 92 reviews · 1 hour 30 minutes (approx.) · from $95Our pick

Taste Ferry Building favorites, Saturday market produce, local cheese, chocolate and more on a small-group San Francisco food tour.

“We went as a family of 4 and absolutely loved it. Our tour guide was Tori, she is very knowledgeable both about food and the local history. Lots of great food to try, we certainly didn’t go home hungry. Would highly recommend to anyone!”

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2.San Francisco Technology and History Tour: South of Market

★★★★★★★★★★5.0 · 7 reviews · 1h 10m · from $30Best value

Explore SoMa’s tech boom, working waterfront, urban renewal, and Salesforce Park on a flat, wheelchair-accessible 70-minute walk.

“Wes was very knowledgeable about the San Francisco area, and his passion for the city’s layered history really shone through. Wes wove together historical context, urban development, and personal anecdotes in a way that made the neighborhood come alive. Highly recommend this tour to anyone interested in the city beyond the usual tourist stops!”

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